For Immediate Release
Business Development Manager
Model City Roofing
North Florida Roofing Is Now Model City Roofing
The company positions for growth and expansion into new markets.
Wednesday, January 2nd, 2019 – North Florida Roofing is now operating as Model City Roofing, positioning to grow and expand across multiple markets. The company went through an ownership change about 3 ½ years ago with the intent to expand across the Southeast to become a regional leader in the roofing industry. “The intent of the expansion was in the forefront of the ownership’s mind when considering the company for purchase. Prior to the launch of the new brand and expansion into new markets, company leadership wanted to optimize some things on the operations side before starting an extensive growth plan. “We are now positioned strongly to grow the business in multiple states and markets,” says Chris Canipe, MCR President. The company headquarters is in Jacksonville, Florida. The North Florida Roofing brand, regarding both past ownership and new, only operated in the Jacksonville and North Florida markets. The company has
now launched into several key markets including: Tampa/St. Pete, the Florida Panhandle, Orlando, and the Tri-Cities market in Northeast Tennessee. “We have some vital business relationships in the additional Florida markets that were encouraging us to grow so that we could service properties in markets outside of our current footprint,” states Canipe. The MCR branding story is two-fold. First, the company obviously needed a brand that would carry over into markets across the U.S. and not be one with geographic ties. Secondly, the name of the company was opportunity for Chris Canipe to pay homage to his roots. Kingsport, known as the Model City and Canipe’s hometown, is one of the three cities that make up the Tri-Cities, Tennessee. The market has just over 500,000 people in its population. “I loved growing up in the Tri-Cities market, plain and simple. Kingsport is where I grew up and additionally where Brian Ritz (Model City’s National Sales Director) currently resides. It was an easy decision for our company when considering our first out-of-state operation,” says Canipe Model City Roofing is already selling and installing roofs in all additional markets. The company has completely revamped the Jacksonville warehouse to accommodate growth and will have an additional warehouse in one of its recently opened markets. MCR has an aggressive sales and marketing plan which will include the hire of 15-20 additional staff members.